IceRocket

Whilst everyone else is blogging about Google buying YouTube, here’s a post about something else – IceRocket, a free web analytics service for your blog. From the demo, it looks pretty rudimentary, but its USP (which is probably not unique, but the most interesting thing about it) is that it will provide you with a rank for your blog, based upon its traffic – unlike Technorati, which ranks based upon inbound links.

But really, how are they going to make any money? Do they plan to sell the ranking information, or use it to broker advertising deals with the busy blogs? Or do they have enough savings that they can run a free service until they get bought by a larger player? Watch this space…