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Lies, Damned Lies...

"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain

Lies, Damned Lies…
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  • Demystifying Data Science
    • Part I: What is Data Science?
    • Part II: Data Science vs Analytics
    • Part III: Data Wrangling
    • Part IV: Models and Machine Learning
    • Part V: AutoML
  • Online Advertising Business 101
    • Part I: The Online Advertising Value Chain
    • Part II: How does adserving actually work?
    • Part III: Ad Networks
    • Part IV: Publishers
    • Part V: Rich Media
    • Part VI: Ad Exchanges
    • Part VII: Demand-side Platforms (DSPs)
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  • Home
  • Demystifying Data Science
    • Part I: What is Data Science?
    • Part II: Data Science vs Analytics
    • Part III: Data Wrangling
    • Part IV: Models and Machine Learning
    • Part V: AutoML
  • Online Advertising Business 101
    • Part I: The Online Advertising Value Chain
    • Part II: How does adserving actually work?
    • Part III: Ad Networks
    • Part IV: Publishers
    • Part V: Rich Media
    • Part VI: Ad Exchanges
    • Part VII: Demand-side Platforms (DSPs)
  • About me
    • Disclaimer & licensing
  • Contact

Online Advertising Business 101

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Welcome to my (now venerable) Online Advertising Business 101 series of posts. Click a link to a post below, or select it from the menu above.

Part I: The Online Advertising value chain

Part II: How does adserving actually work?

Part III: Ad Networks

Part IV: Publishers

Part V: Rich Media

Part VI: Ad Exchanges

Part VII: Demand-side Platforms

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