"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain
So I’m a little late with my obligatory post-E-metrics blog post; my excuse is that I flew straight from San Francisco to Mexico for a vacation, and have just made it back. A fixed presence at E-metrics summits these days is our good friend, Google – in fact, this year, both Google Analytics and Google … Read more
My colleague Mel Carson e-mailed me today with tales of the debauchery that ensued at the London launch of Brian Clifton’s Google Analytics book (actually, it sounds like it was quite a sedate affair). Mel mentioned that some folk he’d been talking to had asked, “What’s happened to Ian Thomas? He’s disappeared!” Well, of course, … Read more
The last few weeks have seen plenty of interesting announcements from our esteemed competitors, Yahoo! and Google. But two that you might not have paid so much attention to are are Yahoo’s launch of AMP! (those guys have got to get over this whole silly exclamation point thing), and Google’s new AdManager product. Both are … Read more
Off-topic, this, but there’s an interesting report in this week’s Economist about the changing lifestyle patterns created by mobile technology, and the rise of the digital “nomad” who works anywhere and everywhere (I’m writing this from my local coffee shop, just to prove what a trendy nomadic-type person I am). Particularly interesting (to folks … Read more
Less than a week after announcing that Yahoo! is to buy his company, Dennis Mortensen has announced that Yahoo! will be making IndexTools free to all customers, so long as they sign a new Yahoo! agreement. Those guys aren’t hanging around! The chatter here at Microsoft is about about what’s likely to be that agreement. … Read more
Well, it’s turning out to be quite the week for Web Analytics industry news. First we had Coremetrics’s $60m cash injection; now we have the news that Yahoo! has agreed to buy IndexTools. Let me start out by sending my congratulations to Dennis Mortensen and the team at IndexTools, who have come from nowhere to … Read more
Well, it’s been a busy Web Analytics weekend. First I read an interview with the recently departed heard of Google Analytics in Europe, Brian Clifton, over on Mel Carson’s blog. Brian is returning to his roots at Omega DM (the analytics/marketing consultancy he founded). Mel has captured Brian’s thoughts well in his post, so I … Read more
I’m amazed and kind of impressed that there are still people out there who want to get into the web analytics business. After all, it’s not like there aren’t plenty of tools to choose from. And the challenges of making money from web analytics are well documented (by me, anyway). So I applaud Elie El … Read more
…Darrin Wood. [Applause] Darrin joins the Gatineau (ok, ok, adCenter Analytics) team fresh from a stint in the Microsoft.com web analytics team, where he’s spent 18 months working with our friends at WebTrends to make sure that we have the best data about the usage of our corporate website. Prior to which, he was employed … Read more
Joel Spolsky has an outstanding post over on his blog about the recent decision by the IE team to have IE8 default to web “standards” mode. I have very little to add to Joel’s insightful and educative post, except to say that one of the most interesting dynamics about working for Microsoft (especially having previously … Read more