"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain
There’s been plenty of buzz (more of the angry hornet variety rather than the just-inhaled-a-lungful-of-dope variety) about Phorm of late, precipitated by a press release that the company put out on Feb 14 in the UK, announcing partnerships with three major UK ISPs to provide a system “…which ensures fewer irrelevant adverts and additional protection … Read more
Sigh. Blog post topics seem to be like buses – you wait ages for one to come along, and then three come along all at once. Actually, I’ve got four things to post about, but I’m going to leave two until after the weekend. Here are the other two. Funnily enough, they’re related – both … Read more
So, today I have some things to tell you. The first is that we’ve decided on the official product name for Gatineau, and it is (drum r0ll please) Microsoft adCenter Analytics. The name… well, it more or less does exactly what it says on the tin. It’s from Microsoft, it’s available through our adCenter online … Read more
Well, something cool, hopefully. Watch this space.
I am on the plane back from London after a fun few days with the folks there. It’s always a pleasure to return to my home town, though it’s a little strange returning there now that I don’t live there any more, and rather eye-wateringly expensive now that I’m paid in dollars ($100 cab fare, … Read more
As if I don’t have enough trouble keeping up a flow of posts on my own blog, I’ve now started to post on other peoples’ blogs. Following my comment on Rene Dechamps Otamendi’s post on Eric Peterson’s new “The Future of Web Analytics, Demystified” blog, Eric invited me to write a post which further explained … Read more
Well, maybe not roar, exactly. Answer questions in a polite but engaging fashion about the use of Web Analytics to help with search engine marketing would perhaps be more accurate. Tomorrow (the 19th) at 1.30pm I’ll be joining a very distinguished panel at SES London (at the Business Design Centre) to do just this, featuring … Read more
More news from the big-dog-eat-small-dog world of online marketing & optimization: Accenture (specifically, its Online Marketing Sciences group) announced yesterday that it’s to buy both Memetrics and Maxamine. The Memetrics deal has already closed; the Maxamine deal will likely close within 30 days. I know the guys at Memetrics and Maxamine pretty well – they’re … Read more
There are many in the web analytics industry who could say (with some justification) that the tussle over whether to use client-side JavaScript tags or web server logs as your source of web analytics data has already been settled, with tags being declared the winner by a knockout. Certainly with Gatineau we’ve decided to place … Read more
So if you thought you were destined to spend the rest of your life explaining what web analytics is to bored-looking people at cocktail parties, think again, because Sony Pictures is about to take the industry mainstream (kinda) with the release of Untraceable, a movie about a serial killer who uses real-time traffic data from … Read more