"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain
We’ve had an interesting post over on the Gatineau discussion forum from Dan Regalia. In his post, Dan asks why we’ve chosen to provide Gatineau as a hosted-only service, with no API or connections to Microsoft’s (or anyone else’s) CRM platform, and no ability to run locally. I started writing a response to Dan’s post … Read more
There’s a very interesting post by Robin Goad over on the Hitwise blog about the change in distribution of search terms on search engines. As more and more people are searching online, two things are happening to the range of search terms, one intuitively obvious, the other somewhat counter-intuitive. The obvious change is that the … Read more
I’ve just received my invite into the Hulu private beta. For those of you who don’t know what Hulu is, it’s the joint venture between NBC Universal and News Corp to provide streaming episodes from the NBC and FOX networks (including the likes of The Office, Heroes, The Simpsons and so on) as well as clips … Read more
As I mentioned in a previous post, my colleague Justin Carder recently left Microsoft to go and work as Director of Blogging (yes, really) for Marchex. Justin was the lead product manager for Gatineau; despite my higher public profile, Justin was really more involved day-to-day with ensuring that Gatineau saw the light of day – … Read more
One of the things I was struck by (apart from the fact of how woefully inadequate the New York Hilton is as a major exhibition venue) last week at ad:tech was the staggering number of “Ad networks” touting their wares on the exhibition floor. Of the roughly 300 exhibitors in New York, at least a … Read more
I promised some time ago that I’d post more information on the process by which we get the demographic data into Gatineau. As I mentioned before, this information comes ultimately from data that people provide when they sign up for a “Live ID” to access one of Microsoft’s online services, such as Messenger or Hotmail … Read more
The wait is finally over. Beta 1 of our “Gatineau” web analytics product is finally open for business! Today, Monday October 29 (coincidentally, Justin’s birthday – happy birthday, Justin), we’ve started sending out beta signup invitation codes. So what can you expect in beta 1? Here’s the run-down: Demographic segmentation As previously trailed, demographic segmentation … Read more
Will it never end? Whilst I (and the rest of the world) have been predicting consolidation in the industry for the last several years, and it was no secret that Visual Sciences was looking for a buyer (or being courted, depending on who you ask), this news is still a shock to me. Omniture has … Read more
Following on from my Gatineau movies last week, my colleague Justin Carder has appeared in a video interview shot by the folks over at VisitMixx, talking about Gatineau and showing some more of its functionality. Justin is becoming quite the media personality, it seems. Sadly his rise to fame comes a little late for us … Read more
… with the acquisition of Optimost by Interwoven. This is an interesting acquirer for an MVT firm – only yesterday at E-metrics, I was saying to someone that until MVT was a built-in option in content management systems that essentially allows users to press a button and have the site “deliver the best content/layout”, it … Read more