"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain
Another E-metrics conference draws to a close (minus me, as it happens – I’m already back in Seattle). Highlights for me included the chocolates and cigars provided (as ever) by Rene, and the hospitality shown by Jim in inviting us all back to his (absolutely enormous) room at about 12.30 am until we were kicked … Read more
I’m off to Washington DC on Sunday (along with the rest of the web analytics industry) for the E-metrics Marketing Optimization Summit. On Monday morning at 10.30 I’ll be standing up in front of the entire class (about 600 people – eek) to show how Microsoft’s been getting on with its homework assignment. Wish me … Read more
Welcome to the second installment of my MVT “buyer’s guide”. In the first installment, I provided a short introduction to MVT and talked about one of the biggest challenges – that of getting statistically significant results in a reasonable amount of time. Now let’s move onto two more key things to look for: analytical power, … Read more
I’m on the flight back from OMMA New York, where I’ve been speaking on a panel about the resurgence of e-mail as a performance-based marketing channel. It really has been a flying visit – I arrived yesterday (Monday) at 8pm and was back in a taxi to JFK at 3pm today. But at least 5 … Read more
As you may have already read (you’re probably here because you linked through from one of the stories in the Internet), I used my presentation at OX2’s Web Analytics Day last Friday to talk about the upcoming “Gatineau” beta 1 release and a little about some of the stuff we’re working on for subsequent beta … Read more
That is one acquisitive company. Offermatica is a great fit in the Omniture range of services. It’s been well-known for some time in the industry that despite its strengths, Touch Clarity’s technology wasn’t going to give Omniture the full range of testing & optimization capabilities they needed. I had thought that perhaps the Omniture board … Read more
By now you may have read that I’ll be appearing at OX2’s Web Analytics Day in Brussels this month (on the 14th, to be precise). I’ll be delivering the first public preview of Gatineau beta 1 and showing some stuff that so far has only been shared with “special friends of Microsoft” (i.e. people who’ve signed … Read more
Have just finished watching the video that Avinash made of the presentation he gave at SES San Jose last week. He mentions (and is very kind about) Gatineau a couple of times – thanks, Avinash – but for me the real nugget of useful information in the presentation is Avinash’s tip on how to find … Read more
So, last Monday was a big day for me, and for a few thousand of my colleagues at Microsoft and aQuantive – we closed the aQuantive acquisition that we originally announced in May. Those of you who like to track every iteration of Microsoft’s ever-changing organizational structure may already have read that we’ve created a new … Read more
Yet again I have to apologize for not posting more frequently. In lieu of a proper, substantive post about a weighty topic, here’s a collection of tidbits from the industry and blogosphere: Another civilized spat has broken out about the merits (or otherwise) of Technorati rankings for assessing a blog’s popularity, spurred by Avinash’s latest … Read more