"There are three kinds of lies: lies, damned lies, and statistics" – Mark Twain
Yahoo is not letting the grass grow under its feet with its integration of IndexTools. Today IndexTools partners received an e-mail from Yahoo informing them of a change to the terms & conditions of the service, which need to be agreed to by October 15 in order to retain access to IndexTools. The e-mail calls … Read more
Once upon a time, when I was a young turk, I would assiduously download every last doodad that my employer created as soon as it shipped – or often long before, happily reaching for the pile of floppy disks as I rebuilt my computer for the umpteenth time following the latest toxic combination of untested … Read more
Welcome to the latest installment of my Online Advertising Business 101 series. So far we’ve looked at the overall value chain, at the mechanics of ad serving, and the role that networks play in creating the market. In this post, I’m going to look at the source of advertising inventory – publishers – in a … Read more
In a post yesterday on the company blog, Google has announced that it’s going to be introducing some DoubleClick-like features into the Google Content network (that is, the group of sites that use AdSense to serve contextual ads). The new functionality includes: Frequency capping and reporting Improved ad quality View-through conversions These new capabilities are … Read more
As I write more about the online advertising business, I realize I need a glossary to send people to for certain terms. So here it is. It’s incomplete, of course, but will get better over time. Definitions for terms in italics can be found elsewhere in the glossary. A Advertising Inventory: The supply of opportunities … Read more
Welcome to Fintlewoodlewix. This is in fact a test page for a dummy malvertising campaign. You should assume that the ad creative below is malicious, and escalate this issue as if it were a real malvertising incident.
Even though I’m no longer working on adCenter Analytics, it still gives me great pleasure to be able to tell you that the product (formerly known as Gatineau) has had a significant upgrade and now boasts a bunch of fancy new features: Path analysis Ever wondered how people navigate through your site from your … Read more
The good folk over at iPerceptions (creators of the 4Q survey tool with Avinash Kaushik, and – to my mind – hands-down winners of the vendor beauty parade at E-metrics San Francisco) have put out a report into the concepts that are getting the most airplay on the “top” web analytics blogs (which includes this … Read more